Mobi Blog

Category Archives: Software as a Service

A Great Time For Business: IoT for Field Service Bringing New Value


mobi provides software that links to GPS tracking devices in order to harness its data as business intelligence. Operations people with P&L responsibility use it to get visibility into previous activities, their impact, and use those trends to inform future administrative changes. To folks in industries like Service and Delivery, Construction, and Home Health Services this sounds sort of like a fleet management tool, although mobi's economic modeling platform is unique in the industry. But the truth of the matter is that since  joining BSM Wireless, and beginning the process of marrying the disparate features of BSM and it's other recent acquisitions the journey towards becoming a true IoT company with industry impact across a wide range of verticals is now underway. It's an exciting stage. It's an exciting time for technology, software development, logistical networks, telematics, and the convergence of all the above. There are so many layers to the general trend towards connectivity in technology. Just to scratch the service of the implications IoT will have on consumer service fleets, specifically as it relates to improvements in customer satisfaction is the intention of this essay. 

Today, the main goal with service organizations is to complete their intended jobs while keeping the customer satisfied. Customer satisfaction and positive feedback has become increasingly important especially when seeking customer loyalty. Some of the best service organizations use IoT devices that focus on what is best for the customer. Studies by technology publisher Aberdeen Group have shown that the service organizations that make customer service a priority produce an average of 7% higher performance levels across the board.  

It should be no question why IoT devices specifically geared toward customer satisfaction would be beneficial to any business. However, the benefits go beyond that. It has been found that using IoT devices to improve customer satisfaction, service organizations improve as a whole. Tom Paquin, put together an article,  "IoT and Field Service: Leveraging Connected Devices To Provide Exceptional Service,” with data showing that as customer service is tended to, the overall operational efficiency follows. Paquin found that the top organizations using IoT technology experienced a 12% increase in employee productivity while organizations more reluctant to use IoT saw a mere one percent increase. The data seems to show that if the customer is happy, everyone is happy.  

Putting the customer first requires attention from all angles. A business can never assume that because a customer used their service once and were satisfied, that customer is there to stay. Many leading service executives list retaining current customers as a challenge. When a company has hundreds, even thousands of customers in their system, keeping up with them and ensuring every single one of them is satisfied in no walk in the park. This challenge is something IoT technology can help with tremendously. IoT devices can pinpoint the areas of excellence and the areas that may need some improvement. The devices can track the employee productivity, the service parts and service vehicles in order to eliminate any problems before they may happen. Additionally, the devices collect customer feedback and ensure the customer is paying the correct amount for the services they are receiving.  

Many service organizations make the mistake of using IoT technology to gather data solely on their company and product in order to better themselves. This may seem like an efficient business approach but it does not produce the same kind of results. The idea that if a business has the best products and business plan then they will be the most successful makes sense initially. However, customers need more than this kind of surface level service. An average customer is more likely to remain loyal to a company that keeps their needs in mind. 

But of course, it goes without saying that a balance must be struck between delivering customer value and maintaining appropriate cost levels. Data fed into a centralized platform from different devices that are part of service execution can also bring into the fold the expenses for that execution. This is the kind of well-rounded IoT solution that can have real economic impact to industry and commerce. For example, a telecommunication company that deploys perhaps hundreds of service vehicles across a region to perform new customer installs or regular maintenance work would be well served to have GPS data fed into a centralized hub. Doing that would make it possible to run different analytical programs that could optimize their routes and schedules to find the most efficient means to fulfill time window promises while cutting down on the time spent driving to different locations. This would have the duel effect of maintaining established service level agreements with customers but also reducing the cost per stop, per vehicle. The aggregate cost savings organization-wide would be massive. Re-deploying assets freed up after insights derived from proper analytical processing would mean opportunities for new growth could be explored without incurring a new expense. Herein lies the possibility for survival for consumer and business to business service companies struggling to differentiate themselves. In the marketplaces of the modern era it is only the innovators that survive.  

 A company that has a good product, arrives on time, operates efficiently, has reasonable costs and takes feedback into consideration will often come out on top. 

When running a service organization, it is important to keep things running efficiently in order to maximize revenue. Connecting your various assets provides the visibility required to do this. Technology is developing today that allows business owners and operators to create value by not only fulfilling customer expectations but by surpassing them. I'm glad to have a tiny part to play in the developing innovation. It's a great time to be a consumer. Today, in 2017, the customer has more power than ever. This forces company to compete more fiercely, and thus strive to reinvent themselves, to develop new and additional value. Staying on top of customer retention has never been so important.  All good news for the consumer and great fun for the people who work to make it so.  

Continue Reading

How To Make The Most Of Your Business’s Mileage Tax Deductions


Grab a cup of coffee because we're going to talk about taxes and the importance of a GPS tracking software solution to automate logging mileage.  

Business owners and fleet managers in the telco, pest and lawn, logistics industries, or in any type of business where you deploy a mobile workforce know that the miles stack up quickly. Come tax time the big question will be whether or not those miles will translate into potential tax deductions at 53.5 cents per mile.  

Here are three tips to make sure your tax returns reflect all that time your vehicles spent on the road.                   

  1. Estimates aren’t good enough!  

In order to be compliant when submitting a claim for transportation expenses the IRS requires at tax time not only a record of your mileage,  but the dates of your business trips, the places you drove for business, and the business purpose for your trips. 

  1. Separate business, personal, and commuting 

Most of the time fleet vehicles will be traveling to and from business/customer locations. But sometimes drivers take company vehicles home with them. That homeward bound journey, for however many techs the situation applies to, wracks up the miles. If a tech uses the company car for a non-approved job, a side gig maybe, that’s even more miles. It’s also likely drivers make an occasional stop at a coffee shop or burger joint, sometimes having to go a fair distance out of the way. The point is that the IRS wants to know which trips were business-related and which weren’t. As the person responsible for the fleet, and/or profits and loss, being unable to provide appropriate documentation means not maximizing on your tax return. (Not to mention sacrificing wear and tear to your vehicles for drivers who are using them for illicit profit. With mileage tracking, categorization is key. For good asset management, GPS tracking is key. 

  1. Automate your mileage tracking and fleet management 

Tracking mileage manually is tedious and time-consuming, not to mention being prone to human error. But cloud-based, automated fleet management tools will provide for a streamlined, IRS-compliant process by calculating and categorizing mileage for each trip. When using mobi.Locate you simply install a small GPS tracking device and it records each stop/start address, distance, duration and more. After that, generating IRS mileage tax deduction reports will be a snap!

Continue Reading

mobi’s Software as a Service now available on Verizon’s Wireless Network

Liz Ivey

Companies with field operations face daily challenges in keeping their mobile workforce and assets operating at peak efficiency.   mobi’s modular software as a service (SaaS) is now available on the nation’s largest 4G LTE network.  Verizon Wireless customers can take advantage of mobi’s powerful solutions to route, track, and analyze their field operations.


mobi has pioneered a dollars and cents approach to making you and your customer’s day easier, more efficient, and more profitable.  We are increasing business efficiency in a number of industries that use a mobile workforce, and customers typically report a 15-20 percent reduction in costs, with some saving millions of dollars each month.

No matter what your company’s goals are, our scalable software solutions will support your specific needs and give you a competitive advantage.

Learn how “mobi's Software as a Service Drives Intelligent Field Operations”:

Continue Reading

The American Dream Is Closer Than You Think

Rebecca Teng

The “American Dream” just got a whole lot closer to reality: meet Joe the Plumber.  Joe is the star of mobi’s new feature short, The American Dream.  Our team here at mobi has been hard at work over the last several months, writing, editing and creating this new animated short to bring to life what mobi is all about.  Located deep in the heart of Texas, in none other than the capitol city of Austin, we follow Joe’s story as he utilizes mobi’s planning, location, and analytic software solutions to grow his company from a small business into a thriving enterprise.


It’s easy to see how mobi’s solutions streamline Joe’s day, from planning employee schedules to finding cost efficient routes, so Joe can focus on what’s really important like building his company.  With mobi, Joe is also able to easily adjust for unplanned changes, know where is his team is at any time, as well as evaluate business and employee performance.  Not only is mobi saving Joe time, but also ensures his operational decisions are cost-effective.

Here at mobi, we like to keep things as simple and down to earth as Austin itself.  Let mobi help you straighten out your business (and your life), to bring you a peace of mind and to take your company to the next level.  If you haven’t already, pay Joe a visit and see how mobi’s location-based solutions has given Joe the balance he was looking for (and we’re not just talking about his bank account).  Then check out our ROI calculator to put into perspective exactly how much you could be saving with mobi.

Give mobi a call today at 1-877-943-9433.  You have got nothing to lose, except maybe the American Dream.

Continue Reading